Isolated Boomers and Gen Z gamers came together to combat senior loneliness and each other.

At a time when Gen Z was telling Boomers “OK”, Boomers were far from it.

In 2019, 1 in 3 seniors reported feeling lonely. More than a sad reality, senior loneliness is a medical minefield, increasing the likelihood of dementia, heart disease and stroke. In 2020, in the midst of a pandemic, senior loneliness became an even bigger problem.

So we turned to a not so obvious solution, esports. We recruited isolated seniors, trained them in esports and dared young gamers to battle it out with them on World Senior Citizen’s Day. Then, we live-streamed the whole thing on Twitch - bringing two unlikely communities together to combat loneliness and each other.